Comcast XFINITY 

As a service organization, XFINITY's email program includes messages that range from acquisitional to transactional. The sheer variety of messaging allows for some interesting content marketing strategies to create a cohesive experience across the customer journey.

Some highlights:

A revamped welcome email series for new X1 customers that preemptively answered questions about the new product and showed off its best features. This campaign won a W3 Silver award.

A co-branded promotion that invited XFINITY customers to submit their own lip sync videos for a chance to meet Taylor Swift on her 1989 World Tour.

A creative XFINITY Voice promotion that highlights the benefits and value of choosing a landline in this increasingly mobile world.