World Bicycle Relief
World Bicycle Relief provides specially-designed, locally-assembled bicycles to people who need to conquer the barriers of distance to prosper and thrive. Their innovative model combines work-to-own, study-to-own, and microfinancing sales to supply students, small business owners, and healthcare workers with reliable transportation.
I wholeheartedly support World Bicycle Relief's mission and am honored to help them with their email marketing strategy, blog writing, editing, website redesign consulting and more.
Recent Projects
BLOG posts & photo essays
I research and write blog posts and photo essays that help tell the remarkable stories of Buffalo Bicycle recipients, inspire fundraisers to host events, and spotlight the incredible work that WBR is doing in rural Africa.
Recent work:
How a Bicycle Changed the Life of a Widowed Dairy Farmer >
5 Fundraising Ideas for Your Best Event Yet >
Let's Change 2,000 Students' Lives This Summer >
A Caregiver Conquers Distance With a Bicycle >
How a Buffalo Bicycle Changed the Future of a Whole Family >
donor appeals & study summaries
WBR is a learning institution that monitors and continually evaluates its programs. I help WBR translate their study data into meaningful, impactful content that motivates donor giving. As part of that effort, I write and edit donor appeals, study summaries, program evaluations, and more - and help position the same information differently for different audiences and channels.
Mobility & The Sustainable Development Goals >
annual REPORTS
WBR's annual reports summarize the past year's accomplishments, provide insight into the organization's mission and goals, and provide an opportunity to thank supporters for their efforts. I write this annual report each year.
Check out WBR's 2016 Impact Report >
Email campaigns
WBR's Bicycles for Educational Empowerment Programs (BEEP) provides bikes to students, teachers and education workers in rural Africa, many of whom must walk for hours each day just to get to school. The bikes are purchased and distributed through donations, and the email marketing program is a critical component of WBR's fundraising efforts. I help WBR develop and execute a fundraising email marketing strategy tailored for each of their many audience segments.
If you'd like to see more samples of WBR's emails or discuss my process for developing email strategy and copy, contact me.
WEBSITe & brand consulting
When WBR redesigned their website in 2016, I helped them modify and repurpose existing content in the new template. I also developed a brand voice guide and wrote many new pieces of content to align with the new voice guidance.